Friday, 30 October 2020

Healthcare Predictions for 2020 and Beyond

A lot is predicted for the healthcare industry. No one can ever be sure if all the predictions and estimations will ever come true. But still, the truth is that the healthcare industry is taking leaps and bounds into transfiguration and revolutionizing new changes. It has become a mandate for any enterprise to take up changes as its core priority and adapt in order to survive.

From resisting change to making it the competitive advantages businesses out there have evolved, and so has the healthcare industry. How is the healthcare industry going to look in the future? No one actually has the power to predict what will happen. But there is one thing that can be done to predict what may happen in the near future. That one thing is analyzing what inventions, objectives, goals, changes at the infant stage are happening now and sketch a model based on that data. Here is one such prediction that is based on real-time operations of the healthcare industry.

·        Consumerism in the Healthcare Industry: The healthcare industry has evolved. Though there are many that say the healthcare industry is the slowest paced to change, it has proven them wrong in recent years. The healthcare industry has been the fastest in transformation. One of the most considerable growths in the healthcare industry lately has been the rise in consumerism.

There was a time when the healthcare industry consumers would have lower demands and comply with everything their healthcare providers said. Now is when self-health awareness has grown more than any other aspect. Healthcare industry consumers now demand their personalized care modules, with everything that suits their comfort zone. It is growing, as it is an era where consumers need to get what they want, and in order, the same production happens.

·        Digitalized Healthcare Delivery: We are already in a place where telehealth and medicine are taking over. In a few more years, that would be the principal source of consultation and treatment in the healthcare industry. Now, there are patients who prefer telehealth and medicine, as there is no waiting or traveling to the care setting. They can even do in their homes at their comfort.

Sooner with more people going digital, doctors will cover up the digital feed with more online treatment and consultation. It is particularly in the United States of America, where there have been estimating a shortage of physicians in the next ten years. The gap of insufficient physicians can be compensated when there is not much time spent on traveling, going the distance, and much more.

Big Data and Blockchain Grow out of being an Infant in the Healthcare Industry: With the help of Big Data, blockchain has already entered the healthcare industry. The principle cause here is that blockchain is still at the infant stage of the operations. Sooner with more healthcare settings getting a hang of the technology will be able to initiate it in their model and establish advanced blockchain activities, with enhanced big data and the Internet of Things[IoT].

·        Wearable Applications: Wearable technology has become one of the most critical trends in the industry. It has also led many other businesses in the process of production and supply of this wearable technology. A recent survey reported that the Hospital Database was bought by a large number of companies in the past year alone to market and sell wearable technology. It was a strategy that allowed the chief healthcare setting to influence the selling process of wearable technology.

The Bottom-line:

The healthcare industry is changing at a rapid pace, with healthcare delivery systems, wearable technologies, big data, blockchain, regulations, research development, commercial pharmaceutical model, new business model, emerging markets, behavioral changes, and much more. With all of these changes right now, what we picture the healthcare industry to be transformed into in the near future. 

Friday, 23 October 2020

Envisioning the Future of the Cardiology Department


The cardiology department, without a second thought, is the most crucial department of the healthcare industry. The reason for this is very prominent. It is because heart disease is the leading cause of death for men, women in the United States. One person dies every 36 seconds in the United States from cardiovascular disease. 655,000 Americans die from heart disease each year, which is every 1 in 4 deaths.

Heart disease alone costs the United States of America $219 billion each year. It also includes the cost of health care services, medicines, and lost productivity due to death. Every 40 seconds, an American has a heart attack, out of which 605,000 are first heart attacks, and 200,000 happen to be the second ones. 1 in 5 Heart attacks are silent and leaves a person without them being aware of it.

All of this reason might put the cardiology department in the number one position, or also maybe just in the United States of America.

It is also why the American Cardiology Department has to take a quick stand and turn into one of the departments with the highest transformations and advancements. This part also includes Cardiologists, who are the ones that play the most critical role in this advancement. Cardiologists today are taking one step before the other healthcare practitioners do. They hold the power of making the most decisions in the industry, along with withholding the largest purchase power of the cardiology market. It is no wonder the businesses go looking out for Cardiologists Email List to reach these Cardiologists.

What is new in the department of Cardiology?


Digital stethoscopes are Going to be Used:

The latest digital stethoscope is a piece of equipment specialized with microphones and sensors that filter, buffer, and amplify sounds from the heart. The sound is then converted to a digital signal and sent wirelessly to a Smartphone, where the patterns are envisioned and analyzed. They are sensitive models that can detect turbulent blood flow in arteries of the heart. It can enable doctors to detect coronary artery diseases.

Research on Anti-Clogging Medications:

A chip that is the size of a postage stamp is a research that can help a doctor identify clots in the hearts of patients. This chip is designed to reveal how specific compounds interact with blood and platelets. The chip can screen hundreds of compounds in just a few hours. This chip was developed by an Australian scientist who hoped to identify better and safer anti-clotting treatment.

Innovative Methods to Lower Cholesterol:

The root cause of heart attacks and heart diseases are cholesterol. There are new ways in the market that support lowering cholesterol levels. Even for people with stubborn cholesterol. The injectable cholesterol drugs, alirocumab, and evolocumab are a great way of lowering that cholesterol level by half. Bempedoic acid is also another way of reducing stubborn cholesterol. About 25% of people who cannot tolerate high doses of statins, bempedoic acid is not converted into its active form in muscle tissue, which means it does not have muscle-related side effects.

Improvised Blood Pressure Monitor:

The FDA approved the first blood pressure monitor a few months ago, which does not require an inflatable cuff squeezing arm. This blood pressure monitor relies on a small skin patch that can measure light absorbed or reflected by blood vessels, a technique called photoplethysmography. It can be paired with special smart watches and measure a person's heart rate and oxygen level in addition to blood pressure.

Miniature Ultrasound Device:

For years Cardiologists have been dependent on echocardiography to diagnose. But now doctors are using Miniature Ultrasounds that can be kept at a patient's bedside or in the doctor's coat pocket. This Miniature Ultrasound can detect problems with the aorta, heart valves, and determine the severity of heart failure. As these Miniature Ultrasounds are portable, they give the ability to faster diagnoses and immediate treatment in the department of cardiology.

Wrapping it up:

Now that we know the position of the Cardiology department and Cardiologists play in the industry, it is given on why they are the most critical department in the healthcare industry. This importance eventually draws higher necessity towards research, medications, equipment, employment, business opportunities, and much more.

2020 is the year for the Cardiology section of healthcare. It has been developing like never before, given the need and demand for fast-paced growth in the department. Cardiologists today take up more important than any other specialized doctor in the healthcare industry, and the drive for them to reduce and treat the number of heart attacks, and heart diseases puts them in the place of the practitioner holding the most responsibility.



Monday, 12 October 2020

Consumerization of Healthcare in the New and Fancy Buzzword of the Industry


Remember when patients were sitting in rows, even with an appointment to be the one called in next. It was quite tiring, though it was tiring for a doctor, and it was even more for a patient. Especially when coming down to the USA, we will see a shortage of doctors by 122,000. It is an enormous number.

For every doctor's consultation, the process was to pick a date, call for an appointment, find out if the doctor is available, fix to his availability timeline, be there on time and not enough, and wait for hours. Every time there was an emergency or need to meet a doctor. There will always be rushing to the hospital or clinic, irrespective of time and distance.

Times have changed and now with the millennials around, everything are different. Change is inevitable in every aspect of life. Do you know what else is inevitable in the healthcare industry? Consumerization.

Now first, let us understand what consumerism and consumerization are. These two are often mistaken for the other. Consumerism is when the business is producing or promoting the interest of the consumers. Consumerization is how consumer originated technology or behaviors development happens. This development or change does not take place in the business or anywhere that the business can control. This change can affect a business and its performance in various ways.

Consumerization is what is happening in the healthcare industry right now. When looking up changes in the healthcare industry or shifts in the healthcare industry, consumerization is a prominent word everywhere. Anything about healthcare and consumerization is the first word that pops up.

It is an undeniable fact that the healthcare industry is making all the changes possible to keep pace with its consumers. Hospitals do stand out in this aspect. Hospitals are not like clinics or research centers that house one problem. Hospitals are a powerhouse for every patient's issue. They house scans, surgeries, therapy, and everything in between.

When hospitals change their way of performance to match with their consumers, every other healthcare setting follows. And this is a big reason why businesses seek to market to hospitals first and buy the Hospital Email Address List, to make their marketing more speedy and efficient.

What are creating these changes in the healthcare industry? What is the main factor that throws consumerization in the air for the healthcare industry more than any other? Here are a few factors that can be the core answer to these questions and why consumerization is about to touch its peak in the healthcare industry.

Wearable Technology makes its home with a multitude of people:


Only when people do not have access to what they need to know they get desperate for immediate professional help. With wearable technology in the picture, every person has access to know how their health is doing.

Which Kind of wearable technology helps patients?

·        Wearable Fitness Trackers

·        Smart Health Watches

·        Wearable ECG monitors

·        Wearable’s Blood Pressure Monitors

·        Biosensors

·        Smart Socks

·        Smart Masks

·        Smart Helmets

Big Data is a Source they want to be involved:


Everyone knows this! It is the Big data era. Big Data and the internet of things have gotten everyone on their toes. Big Data that connects to the internet of things is 79.4 zettabytes big. This volume is so huge, making it a dominant feature in our day-to-day lives. Just accessing previous records of a patient and giving out treatments does not work in the healthcare industry anymore.

Patients now expect from healthcare providers, personalized treatments, and not generalized ones. Big Data and IoT come in to assist the healthcare industry in this aspect.

Cost Transparency is demanded all over the Sector:


Patients want access to real-time cost information. 89% of patients want to know their payment responsibility upfront, and 85% want an online estimation tool to consider costs before a medical visit. It does not just stop at pre-consultation and treatments. The consumer wants more swift cost estimations before emergencies and varied payment options.

Telemedicine Plays a Role:


There was a time when healthcare providers wanted to introduce telemedicine in the industry with so much enthusiasm. But with it in the industry now, consumers are used to receiving every healthcare need at their own pace. This has, in turn, led to times where consumers leverage everything at their pace and expect it to be so.

How is the healthcare sector going to cope with these expectations?


Meeting a consumer's expectation is every provider's central objective. In the healthcare sector, attainment of that can be through a few strategic ways. Here are a few that may work:

ü  Provide cost transparency and numerous payment options

ü  Invest in Technology

ü  Use Data to Engage Patients

Wrapping it up:


The future of healthcare providers revolves around giving their consumers access to what they need. In simpler words, the healthcare provider who invests in the comfort zone of a consumer can make it to the top of the list.

With the rising number of hospitals and healthcare settings, the competition to be the best of the service provider has become intense. To fill the gaps and grow, healthcare settings must be a step ahead of their consumers' pace.

Monday, 28 September 2020

7 Trends in Medical Technology that Physicians are drawn towards

     Why does healthcare require technology? Well, technology has turned out to be the driving force behind the improvements in the healthcare industry. When you look at the recent innovations, it all makes complete sense.

Technology in the healthcare industry has bought far more transformations than any other source ever has. Through technology, the healthcare industry provides better and more accessible treatment and improved care and efficiency. Technology has also turned out to improve healthcare and disease control globally.

The Major Technology Transformations Physicians are taking up


1.      Med Scribing turning to Virtual

 Recognizing and entering information into electronic health records [EHRs] has always been an exhausting task. It takes a personal assistant and separate maintenance. Alexa might be the best in the market for personal digital assistants. Who is the best for virtual scribing? Cerner corporation is now in the process of working with Amazon Transcribe Medical to develop a virtual scrib. It can capture doctor-patient interaction and directly integrate them into the EHR.

Virtual scribing makes a physician's task an easier one. Physicians do not need to spend an extra amount of time on electronic health records, as it can take place during the doctor-patient interaction.

2.      Adoption of Artificial Intelligence


When thinking of all the things that can leave more time for procedures and results, AI is the right solution. It is proven that Physicians using AI spend lesser time on writing reports and more time on consulting. AI has also been a great source when it came to future disease and illness possibilities. Physicians view artificial intelligence as a way to improve health outcomes while reducing costs and improving a patient's experience.

Artificial intelligence has led more than 50% of the Physicians investing in it for better services. A recent survey said Physicians spend more time with their patients as artificial intelligence handles the majority of their administrative tasks.

3.      The World of Chatbots


We look at Chatbots like they are only being using in a corporate world or for high-end technological services. Little did anyone know Chatbots would make an enormous impression in the healthcare industry too. Physicians are still at the heart of this process, as it is for physicians that these Chatbots are beneficial to.

·        Informative Chatbots

·        Conversations Chatbots

·        Prescriptive Chatbots

Informative Chatbots: These Chatbots often provide users with important information, in pop-ups, notifications, and breaking stories.

For example: if you are reading about alcohol addiction and withdrawal, you can get a notification with, “do you need help with alcohol addiction and withdrawal? Speak with our healthcare professionals".

Conversational Chatbots: Conversational Chatbots respond to the users' intent. These Chatbots have different levels of maturity for the various questions asked by the user.

Prescriptive Chatbots: Prescriptive Chatbots are to provide pre-designed health assistance. Its core projection is at mental health patients. Through prescriptive Chatbots, they can treat themselves by reshaping their behavior thought patterns.

4.      The Arrival of Virtual Telehealth


Virtual telehealth is growing popular among physicians in 2020. Physicians can now see patients at home without having to go there. It offers Physicians with greater flexibility and saves time on the road.

5.      Automated Follow-up


Patient no-shows can cost physicians $150 billion a year. It also leads to poor outcomes and missed opportunities. To solve this problem in 2020, medical professionals and offices are seeking out next-gen technology.

Physicians are looking for a platform that integrates with the EHR to provide real-time, simple rescheduling and communication with patients that can sync back to office appointment systems, and provide the opportunity for an automated outreach.

6.      VR Improving the Healthcare Experience


Virtual reality did not just take the entertainment world by storm but has set foot on healthcare too. Physicians have been using virtual reality to treat anxiety, phobias, and severe pain according to a report by Global Industry Analysts. It can help to improve the patient experience with a doctor.

7.      Shifting to the Cloud


The cloud has helped moving data and record systems to reduce costs and address resource constraints. Cloud-based systems enable physicians to access a large amount of data in no time. With enhanced security facilities with cloud-based providers, physicians are turning to it more.

What is next in marketing to a Physician?


Now that we know the power physicians carry. Let us dive deep into how to connect with them. Now it would not just be medical device manufacturers or pharmaceuticals that want to get in touch with physicians. Advanced technology providers, technology service providers, and much more have found opportunities in marketing to physicians. The opportunities that physicians provide are across a multitude of industries and businesses.

But what is the Best Way to Market to them more Effectively?


ü  The first point is, now organizations can access Physician Databases with relevant information from reliable data solutions.

ü  73% of Physicians prefer to be connected through email

ü  Now that you have got two-point sought out, the third one would be to launch a well-planned email marketing campaign to reach these physicians.

ü  An informative and education email campaign can get your message through to millions of physicians instantaneously

Wrapping it up:


With the rising number of physician requirements in the USA due to the Baby-Boomers, their demand never seems to fall. There are 985,026 in the USA right now. It is still known as a smaller number because of the high demand.

Though the future is about to face a shortage in the number of physicians, technology adoption makes up for all the loss. The number of Physicians in the next five years has been estimated to increase by 16%, even though the USA needs more of them, this number is not going to drop shortly.

This reason is why their requirements never end, and their buying power is at its pinnacle. For businesses striving to sell their product and service in the healthcare industry, there is a greater chance of making a sale when going through a physician. 

Thursday, 10 September 2020

Effective Strategies of Marketing to the Real Estate Industry


The Real Estate industry comprises of the property, land, buildings, air rights above the land, and ground rights below the land. There are four types of real estate, Residential Real estate, Commercial real estate, industrial real estate, and land, which include any vacant land.

The real estate industry encompasses every facet of the property, including development, appraisal, marketing, selling, leasing, and management. The industry may fluctuate based on the economies of the country but has been in constant growth since the 1800s. Surveys estimate the real estate industry to grow by 3% in the next year, and businesses that break deals here can witness booming outcomes.

Real estate plays an integral role in the economy, providing an array of opportunities. From housing to a source of sales point for many, real estate contributes $1.15 trillion to the US economy alone, which is 6.2% of the USA’s GDP. Real Estate values always increase over time, and their business never seems to cease. People invest more in real estate because of its high tangible asset value, which isn’t like stocks or bonds.

There are numerous businesses trying to make it in this industry. The number of businesses trying to market or collaborate with this industry is a bigger number. Here are some points on how to efficiently market to the real estate industry and make achieve greater sales volume.

Marketing to the Real Estate Industry

 The real estate industry is a business that generates billions in revenue every year, and there is an ample set of business opportunities. Marketing to the real estate industry, the general strategies of marketing to other fields will not work. Marketers need to meet them where they are present the most. Here are some marketing channels that will fetch better and effective results from campaigns.

Strike Business Deals on Social Media Platforms

 Though social media marketing may seem overwhelming, businesses nowadays use social media is a myriad of ways. The importance of social media marketing now cannot be overstated it is so important that 97% of the real estate industry is using it to market to their clientele. Not all businesses know the benefits of using social media marketing, especially in marketing to the real estate industry. Here are a few points to why marketing to the real estate industry on social media is a good move.

·        Real estate agents, brokers, and firms use Instagram to post photos and videos of real estate or capture other relevant lifestyle imagery that will help them get their marketing shine. They connect with others through hashtags and check out their competition. It is a relevant spot for marketers to connect them here, where there is a majority of their presence.

·        Twitter is another dominant medium that they involve in. They use Twitter as a tool to interact with people and other popular agents. 70.3% of real estate agents have a Twitter account, according to a recent survey.

·        The real estate agents, brokers, or leading firms reach out to social media influencers and build their stage on social media. Collaborating with social media influencers helps them meet a higher volume of sales from millions of prospective users without having to wait.

These are just a few of the platforms that the real estate industry throws vibrant colors on. Many more social media channels help businesses reach them more efficiently.

Execute a powerful email marketing campaign

 Email marketing may be the most traditional digital marketing strategy, but is still one of the most effective marketing platforms. The best way to get the leading email addresses of real estate agents, brokers, firms, or anyone from the real estate industry is by buying the email list from a transparent and reliable email database provider. There are many ways to compile these email addresses, but it is time-consuming, expensive, and requires expertise.

It might sound irrelevant at first, but email is definitely where the money is. To attract the right people, the right real estate email list is essential. Using email campaigns in the right way can cause value and results that escalate high over a short period.

Engage in Content Marketing

 The real estate industry also finds it a great way to draw visitors to a website through the content market. Growing at the pace of your prospects is always key. Marketing through many sites can get prospects to notice. Getting their attention must be the priority. Content gives out information, and through content, businesses can share relevant products and services that they require efficiently.


 Building a brand to the real estate field can be a challenging task. These points provide the base for a healthy marketing strategy. The future of the real estate industry is dealing with shifts to urbanization, and marketers need to prepare for it. The more the real estate industry moves towards a digitalized world, they need to keep pace with those trends.

With every passing year, the real estate industry has wider opportunities and larger returns. With expanding cities, second home, and third home requirements, the real estate industry demand will not drop soon. These points can keep businesses closer to the real estate industry and meet marketing goals.